Content Creation

A New Normal: Creating Content

October 23, 2021

In this new digital era, people are most easily reached through social media and other online media. These formats are almost exclusively visual, relying on photo, video, and graphic design to be effective. So what do you do if you don’t have the time, knowledge, or equipment to produce your own professional content?

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We've made it our mission to help small business access and make the content that their brand deserves. If you don't yet have a budget for media and are DIY'ing it, this blog is going to be your bff.

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In the final part of our series on protecting your business from the COVID Pandemic, we will cover the importance of quality media content.

In this new digital era, people are most easily reached through social media and other online media. These formats are almost exclusively visual, relying on photo, video, and graphic design to be effective. So what do you do if you don’t have the time, knowledge, or equipment to produce your own professional content? You hire someone else to do it!

One of the most quality and affordable media options in all of Michigan is based right in Kalamazoo –hint: it’s us. Hemlock Media Co has a variety of packages that can serve your media needs regardless of the budget you have to work with. You don’t even need a specific idea of what you want. You come to us with a pain point you’re trying to solve and we will come up with a solution within your budget. Maybe you need photos of your product for your website –or maybe you need a website. Perhaps your brand is just getting started and you need a logo or your brand is well established and you need video coverage for an event. There is no end to how well-produced your brand can be and now more than ever it is important to keep your brand clean and effective. 

When you take consistent and attractive social media, combine it with a clean and informative website, and add professionally produced media, you have a brand that will click with a digital audience and increase your customer base. It doesn’t matter how good your product or service is if you don’t have the online presence to back it up.

A high-quality store sign can cost you more than a thousand dollars, but it will only be seen by people who pass by your store. The internet is the new main street and it’s important to get your sign up –a sign that costs less than a thousand dollars I might add. Additionally, online sales are one of the fastest-growing forms of commerce. People are more willing than ever to order products they’ve never touched from stores they’ve never stepped foot in. This shift in culture could easily impact your business, but it’s up to you if that is negative or positive. The right online appearance is the make or break of online sales and quality content is the make or break of that online appearance.

If you’re in need of a website, graphic design, photography, videography, or help with your brand voice, check out our website and send us a message. We have solutions you need in the budget you have. 

We hope you’re doing well with the difficulties of the pandemic. If you haven’t yet, we strongly encourage everyone to get vaccinated if you can. If you’re weary of the vaccine please talk to a medical professional to learn more. 

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We're Hemlock, your new content creation team.

Allow us to part our branches and shine a little light on our quest: Working with tight budgets and helping small businesses thrive is kind of our thing.

We live on passion, so your obsession has our attention. Long days at the shop alone can become long days with us!

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Your new content creation team.