social-media-marketing-for-small-business

Finding the Sweet Spot: The Ultimate Guide to Video Length for Social Media Marketing 🎬

Hey there, social media mavens and marketing enthusiasts! 📣 Ready to dive into the dynamic world of video content? Well, grab your popcorn and settle in, because we’re about to unravel the mystery of the perfect video length for your social media marketing escapades. 🍿

Marketing

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Each year we as a society take a month to attempt to fully realize, celebrate, and actualize what it means to live alongside –or as part of– the LGBTQIA+ community. As we progress as a people we have found new ways to accept and support each other, but it is our belief that more can be done.

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Meet The Team

In this new digital era, people are most easily reached through social media and other online media. These formats are almost exclusively visual, relying on photo, video, and graphic design to be effective. So what do you do if you don’t have the time, knowledge, or equipment to produce your own professional content?

A New Normal: Creating Content

Content Creation

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When someone looks up your business name, it’s important that a website greets them on the other end. When someone clicks on that website, it’s equally important that that website be attractive and informative. Not only are you making a first impression, but you’re aiming to advertise your business through that website.

A New Normal: A Website is an Extension of Your Business

Marketing

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The COVID Pandemic has raised a lot of difficulties for small businesses and with no drastic changes to those difficulties on the horizon, it might be time to explore new options to make your business a part of the “new normal”. In this short series, we’re going to discuss a couple of these options that will help you restore your client base and expand your business.

A New Normal: How To Market Your Small Business on Social Media

Social Media

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When we started Hemlock, we asked ourselves about the kind of client we wanted to work with. People in our network would tell us things like: “Go where the money is.” “Try and target some of the big corporations in West Michigan.” “Don’t waste your time with small potatoes.” Why not spend our time on […]

No Such Thing As Small Potatoes

Meet The Team

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Each year we as a society take a month to attempt to fully realize, celebrate, and actualize what it means to live alongside –or as part of– the LGBTQIA+ community. As we progress as a people we have found new ways to accept and support each other, but it is our belief that more can be done.

Happy Pride Month

Meet The Team

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Free time during the pandemic=shooting some of our favorite Kalamazoo products for fun! We picked up a few different items from Mamaleelu Cold Brew Coffee to play with in the studio, but being photogenic is just the tip of the iceberg for these coffees.

Mamaleelu Cold Brew Coffee, A Kalamazoo Favorite

Local

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Poor audio quality is maybe the biggest issue with remote conferencing. It is oftentimes more important to hear someone than it is to see them. We routinely deal with audio bad enough that you can’t even hear who’s talking, let alone the ideas they’re trying to share. Luckily, the solutions to this are quite simple.

Improving Your Audio for Virtual Video Meetings

Videography

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A remote conference call requires double the structure of a traditional in-person meeting, and that structure can be accomplished in a few different ways.

The 6 Best Strategies to Keep Virtual Meetings Organized

Videography

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how to improve your video for virtual meetings

In many cases, audio alone can be sufficient for your meeting needs, but you may need to use video during these conference calls somewhat frequently. Poor video quality can make this nearly impossible, even if you’re simply trying to share your screen. A bad video stream can be caused by a lot of things, so try out the following tips to improve it.

How to Improve Your Video for Virtual Meetings

Videography

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